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Visual Merchandising & Storefronts
Signage, etched glass, window installations, and wall displays are all examples of ways visual merchandising is used to get a customer’s attention and guide their purchase decisions. If you’ve ever walked past or inside a retail store, then you have seen visual merchandising at work. So what is visual studies? While a person in visual studies may wear multiple hats, the general definition of visual merchandising is a marketing technique that employs the use of floor plans and three-dimensional displays to entice customers, project a positive store image, and maximize sales.